In vyb, we have powerful email automations built into the platform. Whenever someone first follows you or subscribes, you can automatically send them a message thanking them. You also have an invitation template that can be used when you upload contacts to your list.
Make sure to edit and personalize the automatic replies. These are your super fans; they want a genuine message from you. Add pictures, links, and most importantly, tell your story!!
Importantly, whenever someone uses your signup landing page, they are automatically made a follower and will receive your follower welcome message. Make that message count by editing the template.
Read this to learn more about the using the QR Code to build up your list at gigs:
Simple Tips for Building Your Fan List at Gigs.
Read this to learn more about using your signup landing page in social media:
How to Turn Instagram Followers into Email Subscribers Fast
Step 1: Navigate to Automations in the Marketing Hub
To Navigate to the automations, click on Marketing Hub in your artist Dashboard
Next on Automations and then Templates,
Step 2. Select one of the Templates to Customize
Personalize the subject and message. Don’t just be generic, add some of your flair.
You can add pictures, links to content, whatever you’d like.
Step 3. Track Impact
Your Impact tab will show you stats on each automation.
To learn more about uploading contacts to your Contacts List, see How to Upload Your Contact List and Boost Fan Engagement
To learn more about how to print a poster to use for gathering contacts at your gigs, read Simple Tips for Building your Contact List at Gigs
You’ve got the gig booked, now let’s tell your fans. T
At vyb, we make it easy for you to send out an email blast to your fans. Below are the steps to make that happen.
Step 1. After Publishing Your Release, Launch a Campaign
Anytime you make changes to an event, you will get a popup that allows you to create a campaign.
Select ‘Create Campaign’
Alternatively, you can go to your dashboard and under the action menu select “+ Create Campaign”
Step 2. Edit Email Content
Now edit the campaign name, making it something you will remember. Only you will see this name
Next, edit the subject and message. Write something memorable and personal. The best announcements don’t just say I have something new, the tell the story of the music. Don’t be afraid to open up!
Now you can also change the banner image for your email.
Then you can scroll down and see a preview of the email, including the automatic call to action button we insert.
Step 3. Set Audience and Timing
The default audience is ‘All’, meaning everyone in your list. If you want to run multiple customized campaigns, just repeat this process. For example, you may want to send a special message to subscribers if they have an exclusive for this release.
Finally, set the scheduled date for your campaign email to begin and press SEND! You are done
To monitor your campaign, open “Campaigns” under the Marketing Hub.
There you can see how many emails were sent how many delivered, etc.
Tips for your Email Campaign
Your fans care about you. They want you to win. Give them a reason to root for you. Don’t just say you’re on the road and you think it’s cool. Give them some behind-the-scenes information. Tell them about the show, about the artists on tour with, tell them why they need to see this show.
The event campaigns give you a really easy way to tell all your email list about your next show. To learn more about building up your list, read these articles:
Making your merch is easy, but now let’s get the designs out there and moving!
Email is much better than social media posts, because you own your audience instead of being at the whim of the algorithm.
At vyb, we make it easy for you to send out an email blast to your fans. Below are the steps to make that happen.
Step 1. After Publishing Your Merch, Launch a Campaign
Once your merch is published and the status is changed to “Completed”, under the action menu select “+ Create Campaign”
In the same way, your can promote an entire merch collection at once by creating a campaign for that collection.
Navigate to Collections, click the action menu for that collection.
Step 2. Edit Email Content
Now edit the campaign name, making it something you will remember. Only you will see this name
Next, edit the subject and message. Write something memorable and personal. The best announcements don’t just say I have something new, the tell the story of the merch. Don’t be afraid to open up!
Now you can also change the banner image for your email.
Then you can scroll down and see preview of the email, including the automatic action button we insert.
For Collections, we will insert clickable images of the first three products in the collection and an action button that goes right to the collection on vyb.
Step 3. Set Audience and Timing
The default audience is ‘All’, meaning everyone in your list. If you want to run multiple customized campaigns, just repeat this process. For example, you may want to send a special message to subscribers if they have an exclusive for this release.
Finally, set the scheduled date for your campaign email to begin and press SEND! You are done
To monitor your campaign, open “Campaigns” under the Marketing Hub.
There you can see how many emails were sent how many delivered, etc.
Tips for your Email Campaign
Your fans care about you. They want you to win. Give them a reason to root for you. Don’t just say you’ve got new merch and you think it’s cool. Give them some behind-the-scenes information. Tell them about the artwork, tell them why this merch, give them a reason to root for you.
The merch campaigns give you a really easy way to tell all your email list about your newest merch drops. To learn more about building up your list, read these articles:
For your events, you can offer your fans a discount code reward. This is perfect when you don’t want to give a free guest pass, but you still want to do something for someone. This is also useful as an extra perk you can send out to your followers, typically only subscribers get discounts.
Below, we show the steps to create a discount code:
Step 1. Navigate to Fan Rewards in your Dashboard
Go to the Marketing Hub under your Artist Dashboard. Inside the Marketing Hub, click Fan Rewards
Step 2. Create Reward
Click “+ Create Reward”, launching the popup
Set the reward code to something easy like “Show10” for 10% off
The discount amount can be in fixed dollars or as a percentage. If you have multiple tiers, the percentage is a little more straightforward.
Click the resource name to select the event that you are attaching this code
If you would like this to run for a limited time, then set an end date
Step 3. Monitor Reward Usage
You can monitor your discount code in the Fan Rewards dashboard.
This includes usage and overall net sales using the discount code
Here are some ideas for using the fan reward:
- Send an email blast to all your followers, offering a discount
- Post to socials a limited-time discount code when your event goes live
- When someone buys some merch from you, send them a discount code to your next show.
You’ve been hard at work in the studio, bringing your new masterpiece to life. The sound is tight, the lyrics fire. Time to get this music out to your fans. They’ve been waiting and they want to get it now.
At vyb, we make it easy for you to send out an email blast to your fans. Below are the steps to make that happen.
Step 1. After Publishing Your Release, Launch a Campaign
Anytime you make changes to an album, you will get a popup that allows you to create a campaign.
Select ‘Create Campaign’
Alternatively, you can go to your dashboard and under the action menu select “+ Create Campaign”
Step 2. Edit Email Content
Now edit the campaign name, making it something you will remember. Only you will see this name
Next, edit the subject and message. Write something memorable and personal. The best announcements don’t just say I have something new, the tell the story of the music. Don’t be afraid to open up!
Now you can also change the banner image for your email.
Then you can scroll down and see preview of the email, including the automatic action button we insert.
Step 3. Set Audience and Timing
The default audience is ‘All’, meaning everyone in your list. If you want to run multiple customized campaigns, just repeat this process. For example, you may want to send a special message to subscribers if they have an exclusive for this release.
Finally, set the scheduled date for your campaign email to begin and press SEND! You are done
To monitor your campaign, open “Campaigns” under the Marketing Hub.
There you can see how many emails were sent how many delivered, etc.
Tips for your Email Campaign
Your fans care about you. They want you to win. Give them a reason to root for you. Don’t just say you’ve got new music and you think it’s cool. Give them some behind-the-scenes information. Tell them about the recording, about the artists you’ve worked with on this release, tell them about the lyrics.
The music campaigns give you a really easy way to tell all your email list about your newest release. To learn more about building up your list, read these articles:
Social media is great, but you can’t talk directly to your audience. In fact, as you build a larger social following, each post reaches a smaller and smaller percentage of them. That’s the business of social media; while the allure is that a post will go viral, the truth is that they are going to charge you to reach your fans.
We have an easy solution for that: use vyb’s direct email tools.
Bypass the Algorithm. Talk to your Fans Directly.
Use email to direct market to your fans. Social posts often reach only 2% of your followers. Fans will open emails 40% of the time; your dedicated fans will read them at a much higher rate!
For more tips, go here. Otherwise, either use vyb’s built in tools or your chosen link in bio service.
Use vyb’s Link in Bio to Connect Your Followers to Your Email Signup
Using vyb’s free Link In Bio Tool, you can easily drive your followers to your list
vyb’s Free Smart Link In Bio Tool automatically has a button that links to your email list signup.
You can just use this free service, add it to your profile, and start people to your list.
Don’t worry that only a small number of people join your list. They are your dedicated fans and the ones you want to build with.
For more information on setting up the free vyb Link in Bio – go here
Link your Email Signup in Your Existing Link In Bio Tool
If you have your own link in bio tool that you already like, simply navigate to Contacts Management in your artist dashboard and you can copy the list signup link.
Paste the Signup Link into your link in bio tool and your are ready to drive followers to your email list
Escape the Algorithm
Doesn’t matter if you use vyb’s free Link in Bio tool or your own; get off the social media treadmill by taking ownership of your fans.
- Periodically remind followers to join your fan club
- When you post content like new merch for sale on vyb, remind your followers that they can get to be the first to get notified by signing up for your fan club
- Use the email list thoughtfully. Don’t spam out at people with tons of messages. Take the time to do storytelling.
- Don’t just say that you have something new for sale, tell your fan club why this is unique and why they should care
Use your email list and you build up a loyal fan club that wants you to succeed.
