On vyb, you can build and nurture your fan base by directly connecting with you Fans and Super Fans through exclusive content and unique experiences.
Understanding your Audience
Your Audience is made up of three main categories: Listeners, Fans and Super Fans. It seems crazy, but there is a stark difference between these three and the smallest number of Super Fans really drive your income.
Super Fans – always buys a concert ticket, always buys the merch.
Less than 1% of your Audience
Over 50% of your income
Fans – buys music, a concert ticket or merch once in awhile
Approximately 9% of your Audience
A little over 46% of your income
Listeners – casual fans that might hear you on streaming services or see you on social media
Over 90% of your Audience
Around 3% of your income
1% of your fan base provides HALF your income
Very importantly, because those Super Fans are your main drivers, you want to really nurture them. Think of how you give them special content and exclusives. They want the behind the scenes stuff, the raw unfinished song, the setup for the big show.
Audience Types in vyb
In vyb we have three types in your audience
Subscribers: these pay a monthly fee to get exclusives and discounts. For you, they provide regular income and a very targeted list to market everything new you do. You want to get your Super Fans signed up as Subscribers.
Followers: These fans have indicated they want to be kept up to date with what you are doing. When you add people to your email list on vyb they are automatically signed up as Followers.
Fans: people who don’t follow or subscribe, but just are on the platform. These people can still buy merch, they can still buy tickets. We want to convert these fans to Followers and Subscribers
Subscriber Exclusives
Here is a list of some of the things you can do for your Subscribers:
Events
Discounted Event Tickets – automatically we’ll apply the Subscriber discount that’s in your profile, but you can also manually set that to an even higher level.
Subscriber-only events – here are some example ideas
Set up a virtual event that is only available for Subscribers
Set up a meet and greet event only available for Subscribers
Subscriber-only event tiers
For example, make the VIP seating event tier only available to subscribers.
To learn how to do these features for your subscribers, see Setting up Events
Video purchases
In vyb you can upload and sell videos. When you do, you can make the purchase exclusive to subscribers.
Discounts on Merch. Subscribers automatically get the discount in your profile
Subscriber exclusive merch. You can set up a group of merch, called a Collection, to be exclusive to subscribers. To learn how to do this, see Merch Collections
GoLive
GoLives are quick videos that you can take, think behind the scenes content.
GoLives can be made to be open to all, open to Followers and Subscribers, or exclusive to Subscribers
Nurture your Followers and Subscribers, increase your success
By using these tools and putting some things for all your audience, some for Followers, and some only for Subscribers, you will excite your Fans and Super Fans. True Fans love exclusives. They want to be in the in-club. make sure you are nurturing them and you will increase your success.
With vyb, you can sell your own ticketed events. We have several different types of events:
Virtual Events: this is the simplest, a live stream you record anywhere, and fans from around the globe purchase and watch. During the Virtual Event, your fans can message you and tip you
In-Person: Generate QR codes for tickets and use the vyb scanner app to check in fans at the door. Supports multiple ticket tiers.
Hybrid: A combination of Virtual and In-Person, the hybrid lets you add a live stream recording to the event. By default, all fans who purchase In-Person tickets also get access to the recording after the event, which is a big benefit.
Below are the steps to create the event:
Step 1: Event Details
To start creating your event, click on the “Launch” button in the upper menu and select “Create Event”
Enter something descriptive for the event title and description.
You can set if the event is available to all ages or has an age restriction
Now add thumbnail and a cover image. You can simply click on the blocks and then select a file from your files.
Once you select “Upload” from the file selector, you’ll get a popup that lets you position the file, zoom and rotate the image.
Hit “Save” on the image to get it added for your event.
If you change your mind about the image, you can simply hit the “X” in the image corner, deleting the image
Select “Continue” to go to the next step
Step 2: Date and Location
Set the date and time of the event, the duration and the timezone.
It is very important to set your timezone to the timezone where you are doing the event. If you are doing a virtual livestream, then setting the timezone correctly will let your fans across the globe what time it will occur in their timezone.
Next select the Event Type:
Select In-Person if you are selling tickets to a physical event with no livestream
Select Hybrid if you have both in-person tickets and a livestream
Select Virtual if you will have a livestream for your worldwide audience with no in-person tickets
If you choose either In-Person or Hybrid, you’ll have an additional location to enter. Enter the address information and the venue name. Those will be displayed in the tickets to help your fans find the event location.
Step 3: Ticket Tiers and Pricing
If you have selected an in-person or hybrid, you can set multiple ticket tiers for the in-person tickets. A Virtual Event currently only has one ticket tier. For each ticket tier you can set a number of options
Configuring a Virtual Ticket:
Audience: An event ticket can be set to be “Subscribers Only” or “For Everyone”. Choosing Subscriber only rewards your subscribers with exclusive access
Number of Attendees: For a virtual stream, you can choose to have an unlimited number of tickets sold, or limit the number. Limit the number of tickets if you want to give a more intimate performance where you even chat more with the audience.
Pricing:
Fixed Price: With the Price Option you can set the price per ticket and Day of Event Pricing. If the Audience is For Everyone you will also get an additional field to set the Subscriber Discount. By default vyb will use the Subscriber Discount you set in your Profile, but you can also change this either in percentage or dollars.
Minimum Price: With the Minimum Price option, you specify the minimum amount that fans will pay for a ticket. Industry data shows that most people will pay a little extra, it is like a built-in tip.
The Free option is only available for Subscriber only events.
Configuring an In-Person Tier
The In-Person tiers have all the same options for Audience, Number of Attendees and Pricing.
In-Person Tiers also have a Name and and Optional Description. If there is only only In-Person Tier, simply name the time. If you have more than one tier, add a description to tell your more fans about that Tier.
To add another tier, click “Add Ticket Tier”
Configuring Additional Tiers
Each additional tier can be edited in the same way.
Additional tiers can be deleted, but you must always have at least one In-Person tier if you have selected In-Person or Hybrid as your Ticket Type.
Step 4: Privacy and VIP Tickets
Recording Available: By default this should be left on as it allows your ticket purchasers to watch the video anytime from their library
Sell Event Recording: If this is enabled, then your fans can purchase the event days even years after the livestream. Note that the purchase options are still governed by the limitations you put on it before. For example, if you set your Audience as Subscribers, then only Subscribers can purchase it. If you limit the audience size to say 300 tickets, then only 300 fans total can ever purchase this recording.
Enable Chat availability to allow your audience to chat with you during the show.
Step 5: Publish
Review everything, and then hit “Publish”
Your event is now published and ready for sale.
You can track ticket sales in your dashboard.
You can also edit your event or easily add to the guest list in your dashboard
With vyb, you can embed your merch store onto your own website. This way your fans can discover your merch from your website and you can still let vyb take care of all the checkout and order fulfillment. The best part is that once you’ve embedded your vyb store onto your website, whenever you add new merch on vyb it automatically shows up on your website without doing anything.
This tutorial assumes you already know how to make merch and have your store setup. If you need a tutorial on doing that, simply go here: Creating merch in vyb.
To allow you to sell merch from your own website, we are going to make use of a web feature called an embed code. An embed code is a snippet of HTML that allows you to display content from one website onto another.
Here are the steps:
To start off, first go to you vyb artist account, “My Dashboard”, “My Merchandise”
2. Now click on button “Get Embed Code”
3. You’ll get a popup that shows the code. Click the copy icon
4. Now go over to your web design software. In this example I’m using a simple WordPress site. You are going to insert a block or module, and you are looking for something called “Code”
5. Add the Code module or block, open it and paste in the code that you copied. It should start with <iframe
6. Now hit save and you should see all your vyb products on your webpage
And that’s it! Your fans can now find your merch from your website. They can scroll through the list of products and simply select one, that will take them right to your vyb store for checkout.
Merch collections are a way to group together merch with common design elements for an easier shopping experience as well as set exclusive access to merch.
As you design your merch, you should put common themed items into a collection. You can create either create the merch items and add them to a collection, or make the collection first and then as you create merch items add them into the collection.
Either watch this video or read below how to add items to a collection and make that collection exclusive for your subscribers.
Create a Collection from Collections Menu
In My Merchandise, Make at least one product with your design
Click Collection and then +Create Collection
Give your collection a name, select the product, and then select the access
When you create the collection, you have three choices for access:
Available for Everyone: Use this selection for when you want to simply group a set of merch with common designs and make it available to everyone
Exclusive to Subscribers: With this you make the collection only available for purchase for your subscribers. All fans can browse it, but they will be prompted to subscribe before they can purchase it
Exclusive to Event: Use this selection to make a set of merch only available to people who have purchased tickets for an event.
Add products to a collection as you create them
When you create a product, you can automatically add it to a collection
Simply select a pre-existing collection from the pull down.
Creating a Collection with existing products
To create a collection with existing products, do the following steps:
Navigate to My Dashboard/My Merchandise
Select the products you want to group into a collection
Select “+Add to Collection”
Either select an existing collection or select “Create Collection” to make a new one
Give your Collection a name unique to your store.
If you choose, you can add/remove additional products to the collection.
Subscriber Exclusive Merch
When a fan browses your merch store, if you have made a collection exclusive to a subscriber or an event, now that will be shown to the fan. They can still browse everything, they just can’t purchase if they don’t have access
When a subscriber clicks on that item, they see the subscriber discount price and the “Add to Cart” is active. They can purchase it.
When a non-subscriber clicks on that item, they can view the item, but notice that they cannot Add to Cart, instead they are promoted to subscribe
When they click on ‘Subscribe”, they go through the subscribe flow
And after subscribing they are able to purchase the item
Artists can order their own merch at steep discounts. While each individual product is slightly different, you can save as much as 30-50% off the base price by ordering 100 or more of an item.
The great thing is that discounts are computed based on the individual product type and design. Discounts are added across all sizes.
For example:
For a given T-Shirt with your design, if you order 100 shirts: 25 Small, 25 Medium, 25 L and 25 XL, you get the same discount if you instead decide to order 15 Small, 25 Medium, 30 Large, 30 Xl. The 100 shirt discount applies the same, no matter how you split them up across the sizes.
To learn how to order your own merch in bulk, either watch this video below, or read the instructions:
Step by Step process
First navigate to “My Dashboard” and select “My Merchandise”
For the item you want to order, select “Bulk Order in the action menu”
We will automatically add 5 items in each size. If you don’t want to order 4XL for example, simply delete the item.
In the top left is the total number of items
Enter your shipping address to get shipping and state taxes.
Once you have decided the number you want for your order, simply proceed to checkout and pay
