You’ve been hard at work in the studio, bringing your new masterpiece to life. The sound is tight, the lyrics fire. Time to get this music out to your fans. They’ve been waiting and they want to get it now.
At vyb, we make it easy for you to send out an email blast to your fans. Below are the steps to make that happen.
Step 1. After Publishing Your Release, Launch a Campaign
Anytime you make changes to an album, you will get a popup that allows you to create a campaign.
Select ‘Create Campaign’
Alternatively, you can go to your dashboard and under the action menu select “+ Create Campaign”
Step 2. Edit Email Content
Now edit the campaign name, making it something you will remember. Only you will see this name
Next, edit the subject and message. Write something memorable and personal. The best announcements don’t just say I have something new, the tell the story of the music. Don’t be afraid to open up!
Now you can also change the banner image for your email.
Then you can scroll down and see preview of the email, including the automatic action button we insert.
Step 3. Set Audience and Timing
The default audience is ‘All’, meaning everyone in your list. If you want to run multiple customized campaigns, just repeat this process. For example, you may want to send a special message to subscribers if they have an exclusive for this release.
Finally, set the scheduled date for your campaign email to begin and press SEND! You are done
To monitor your campaign, open “Campaigns” under the Marketing Hub.
There you can see how many emails were sent how many delivered, etc.
Tips for your Email Campaign
Your fans care about you. They want you to win. Give them a reason to root for you. Don’t just say you’ve got new music and you think it’s cool. Give them some behind-the-scenes information. Tell them about the recording, about the artists you’ve worked with on this release, tell them about the lyrics.
The music campaigns give you a really easy way to tell all your email list about your newest release. To learn more about building up your list, read these articles:
In vyb you can sell your original music directly to your fans. You have complete control over the pricing, timing, and even who can buy the tracks.
Top features include:
Upload as few or as many tracks into an album
Set your pricing, number of sales, and even who can buy them
Add collaborators to your track and vyb will pay them automatically
Set up seperate pre-order prices and timing
Sell digital downloads or physical like vinyl, CDs and casettes. For physical items you will handle all the shipping yourself.
Below are the steps to setup and sell music downloads:
Step 1. Launch Create Album
From the main launch homesceen you can either click Launch and select “Create Album”
or else under your Dashboard you can select “My Created Music” on the left and then the “Create Album” button.
Step 2. Add Album Details
In the album details, give your album a name and description and upload the cover and banner images.
Step 3. Set Release Date and Pre-Order (optional)
Edit the release date and time, note that all versions of your album, digital downloads or physical, will share the same release and pre-order dates.
If you set a pre-order date in the future, we will automatically put up a landing page that customers can use to register for notifications for when your album is available for sale.
you can select if this album will be sold to everyone or only your subscribers
Step 4. Set pricing for digital download
Set your pricing for the digital download.
You can limit the number of sales if you want this to be a very unique item, usually you will make this unlimited.
The pricing is always a minimum price, from experience fans will often pay more as a way to show their
As always, you can adjust the discount for your subscribers.
If on the previous screen you set a pre-order date, then you will also set the pricing for your pre-order
A few different marketing ideas for your pre-order:
Set the price to be lower to drive some initial sales
You can set the price higher if you have fans who really want to be the first to hear the music
Include as many tracks in the pre-order as you want.
Step 5. Add Physical Formats (Optional)
Click the “+ Physical Format” to add a physical version of your album. You can set that to be Vinyl, CD or Cassette
Give your physical version a unique name and description so that your fans understand their different options.
Set pricing on the release and the pre-order just as you did on the Digital Download.
Note that anyone who purchases a physical format will automatically receive the digital download as well.
Step 6. Set Images for Physical Format
For the physical formats, you can add extra images. These images show your fans exactly what they will get. The first image is the featured image for the product.
Step 7. Make Bundles (Optional)
Optionally, you can add a bundle of music and merch by the following steps:
Select +Bundle
Name the bundle and give it a description
By default, every bundle includes the digital download, include one or more music items
Also add mech to the bundle by clicking +Merch
Now set the bundle pricing and availability. You’ll see your total discount to your fans.
Step 8. Upload Tracks
For each track, you can give a track name and then select if the track is to be included in the pre-order or not.
You can add collaborators to your project, if you give them a percentage of the music track, then we will automatically track their earnings and pay them when they create a vyb account.
No more tracking splits with different spreadsheets, put the info once into vyb adn you are done.
Keep going until you’ve added all your tracks.
Step 9. Publish Your Album
Now you are ready to publish your album.
You will notice that two prices are listed for the release and Pre-order. The second price listed in (blue) is the price your subscribers will pay.
Check all the details and if they are correct, push Publish.
On the pre-order date, fans will be able buy the pre-order and listen to any tracks you included in the pre-order. We will automatically send them an email when the full album is released.
The Pre-order is automatically closed either after the release date or if you set a maximum number of pre-orders, then when you have sold all of those.
And that’s it, you’ve posted your album for sale! Now promote it out to all of you fans and start selling!!
