Give Your Fans a Peek Behind the Scenes with GoLives

Give Your Fans a Peek Behind the Scenes with GoLives

GoLives are one of the most important things to use on vyb. GoLives are meant to be quick recordings that engage and excite your fans, content they only get in your vyb account. Regular GoLives keep your fans coming back to your account and let you speak to them directly.

You can be really strategic with your GoLives by choosing the audience. Make some content available for all fans, make some exclusive to your subscribers. Here are a couple of examples:

  • You are recording new music and you want to hype your audience for the upcoming release. Record a short GoLive that only plays the hook of a new song, then announce at the end that if people want to hear more, they need to subscribe. Now go record a longer playthrough of the song and make that exclusive to your subscribers.
  • You are on the road with a tour, do a quick GoLive backstage, intro some of the other people hanging out there.
  • Do a rig rundown of the gear you are using for a show or on a recording.
  • Take one of your popular songs and record an intro describing the songwriting or recording process.
  • Every Saturday at noon do a GoLive where you play a couple of songs in your rehearsal studio. Let fans in the chat pick the next song you play.

Your fans can give you tips during the GoLive, so it can be a fun way to do regular engagements with them without all the setup of a ticketed event.

Here is how to record GoLives and start engaging your fans:

Step 1. Launch GoLive

From the top Launch menu, select GoLive

Step 2. Set the Title and Choose Audience

By default, vyb will use the date to set a title for your GoLive. You should edit this to something more descriptive for your fans.

Now set the Audience. This is who can watch this while you are live as well as well as view the video afterwards.

Not quite sure if you have the catchiest title, don’t stress!! The title and Audience can be edited anytime you want after you’ve recorded your GoLive, even years later

Step 3. Choose Stream Source

The easiest thing to do for stream source is to use your built-in webcam from a laptop or your phone. Don’t turn this into a big hassle, just grab your phone and do a quick video.

If you want to use a more sophisticated multi-camera setup, you can select Streaming Software to use OBS or other popular video software programs.

Step 4. Set Privacy Settings

Under privacy settings, you can choose if the recording is available afterwards. Usually we recommend that you do this, that way you build up your exclusiive content library.

Make your GoLive more interactive by letting fans chat with you during the GoLive.

Step 5. You are Ready to Record!

Now simply press “Start GoLive” and you are recording!

The chat will be on the sidebar, make sure to check that if you’ve let your fans know you are going live at a certain time.

After you are done, the GoLive video will show up in your profile in a few minutes.

Step 6. Generate a Preview

In the bottom right, click the Generate Preview select a thumbnail image for a preview

Select an image to act as a thumbnail image for your GoLive

Fans can now see your GoLive!

Any of your followers and subscribers will be notified that you have done a new GoLive.

If you’ve made this GoLive open to all, then any fan can find the video in your profile and watch it.

Make Edits to Your GoLive

To change the title or audience of your GoLive, navigate to My GoLives in your dashboard and select “Edit” from the action menu.

To change the preview image, select “View detail” and then re-generate the preview.

Why Super Fans matter the most for Music Artists

Why Super Fans matter the most for Music Artists

On vyb, you can build and nurture your fan base by directly connecting with you Fans and Super Fans through exclusive content and unique experiences.

Understanding your Audience

Your Audience is made up of three main categories: Listeners, Fans and Super Fans. It seems crazy, but there is a stark difference between these three and the smallest number of Super Fans really drive your income.

  • Super Fans – always buys a concert ticket, always buys the merch.
    • Less than 1% of your Audience
    • Over 50% of your income
  • Fans – buys music, a concert ticket or merch once in awhile
    • Approximately 9% of your Audience
    • A little over 46% of your income
  • Listeners – casual fans that might hear you on streaming services or see you on social media
    • Over 90% of your Audience
    • Around 3% of your income

1% of your fan base provides HALF your income

Very importantly, because those Super Fans are your main drivers, you want to really nurture them. Think of how you give them special content and exclusives. They want the behind the scenes stuff, the raw unfinished song, the setup for the big show.

Audience Types in vyb

In vyb we have three types in your audience

  • Subscribers: these pay a monthly fee to get exclusives and discounts. For you, they provide regular income and a very targeted list to market everything new you do. You want to get your Super Fans signed up as Subscribers.
  • Followers: These fans have indicated they want to be kept up to date with what you are doing. When you add people to your email list on vyb they are automatically signed up as Followers.
  • Fans: people who don’t follow or subscribe, but just are on the platform. These people can still buy merch, they can still buy tickets. We want to convert these fans to Followers and Subscribers

Subscriber Exclusives

Here is a list of some of the things you can do for your Subscribers:

  • Events
    • Discounted Event Tickets – automatically we’ll apply the Subscriber discount that’s in your profile, but you can also manually set that to an even higher level.
    • Subscriber-only events – here are some example ideas
      • Set up a virtual event that is only available for Subscribers
      • Set up a meet and greet event only available for Subscribers
    • Subscriber-only event tiers
      • For example, make the VIP seating event tier only available to subscribers.
    • To learn how to do these features for your subscribers, see Setting up Events
  • Video purchases
    • In vyb you can upload and sell videos. When you do, you can make the purchase exclusive to subscribers.
    • To learn how to do this, see Selling Band Videos
  • Merch
    • Discounts on Merch. Subscribers automatically get the discount in your profile
    • Subscriber exclusive merch. You can set up a group of merch, called a Collection, to be exclusive to subscribers. To learn how to do this, see Merch Collections
  • GoLive
    • GoLives are quick videos that you can take, think behind the scenes content.
    • GoLives can be made to be open to all, open to Followers and Subscribers, or exclusive to Subscribers. To learn more about GoLives, see Give Your Fans a Peek Behind the Scenes with GoLives

Nurture your Followers and Subscribers, increase your success

By using these tools and putting some things for all your audience, some for Followers, and some only for Subscribers, you will excite your Fans and Super Fans. True Fans love exclusives. They want to be in the in-club. make sure you are nurturing them and you will increase your success.