Why Super Fans matter the most for Music Artists

On vyb, you can build and nurture your fan base by directly connecting with you Fans and Super Fans through exclusive content and unique experiences.

Understanding your Audience

Your Audience is made up of three main categories: Listeners, Fans and Super Fans. It seems crazy, but there is a stark difference between these three and the smallest number of Super Fans really drive your income.

  • Super Fans – always buys a concert ticket, always buys the merch.
    • Less than 1% of your Audience
    • Over 50% of your income
  • Fans – buys music, a concert ticket or merch once in awhile
    • Approximately 9% of your Audience
    • A little over 46% of your income
  • Listeners – casual fans that might hear you on streaming services or see you on social media
    • Over 90% of your Audience
    • Around 3% of your income

1% of your fan base provides HALF your income

Very importantly, because those Super Fans are your main drivers, you want to really nurture them. Think of how you give them special content and exclusives. They want the behind the scenes stuff, the raw unfinished song, the setup for the big show.

Audience Types in vyb

In vyb we have three types in your audience

  • Subscribers: these pay a monthly fee to get exclusives and discounts. For you, they provide regular income and a very targeted list to market everything new you do. You want to get your Super Fans signed up as Subscribers.
  • Followers: These fans have indicated they want to be kept up to date with what you are doing. When you add people to your email list on vyb they are automatically signed up as Followers.
  • Fans: people who don’t follow or subscribe, but just are on the platform. These people can still buy merch, they can still buy tickets. We want to convert these fans to Followers and Subscribers

Subscriber Exclusives

Here is a list of some of the things you can do for your Subscribers:

  • Events
    • Discounted Event Tickets – automatically we’ll apply the Subscriber discount that’s in your profile, but you can also manually set that to an even higher level.
    • Subscriber-only events – here are some example ideas
      • Set up a virtual event that is only available for Subscribers
      • Set up a meet and greet event only available for Subscribers
    • Subscriber-only event tiers
      • For example, make the VIP seating event tier only available to subscribers.
    • To learn how to do these features for your subscribers, see Setting up Events
  • Video purchases
    • In vyb you can upload and sell videos. When you do, you can make the purchase exclusive to subscribers.
    • To learn how to do this, see Selling Band Videos
  • Merch
    • Discounts on Merch. Subscribers automatically get the discount in your profile
    • Subscriber exclusive merch. You can set up a group of merch, called a Collection, to be exclusive to subscribers. To learn how to do this, see Merch Collections
  • GoLive
    • GoLives are quick videos that you can take, think behind the scenes content.
    • GoLives can be made to be open to all, open to Followers and Subscribers, or exclusive to Subscribers

Nurture your Followers and Subscribers, increase your success

By using these tools and putting some things for all your audience, some for Followers, and some only for Subscribers, you will excite your Fans and Super Fans. True Fans love exclusives. They want to be in the in-club. make sure you are nurturing them and you will increase your success.