Making your merch is easy, but now let’s get the designs out there and moving!
Email is much better than social media posts, because you own your audience instead of being at the whim of the algorithm.
At vyb, we make it easy for you to send out an email blast to your fans. Below are the steps to make that happen.
Step 1. After Publishing Your Merch, Launch a Campaign
Once your merch is published and the status is changed to “Completed”, under the action menu select “+ Create Campaign”
In the same way, your can promote an entire merch collection at once by creating a campaign for that collection.
Navigate to Collections, click the action menu for that collection.
Step 2. Edit Email Content
Now edit the campaign name, making it something you will remember. Only you will see this name
Next, edit the subject and message. Write something memorable and personal. The best announcements don’t just say I have something new, the tell the story of the merch. Don’t be afraid to open up!
Now you can also change the banner image for your email.
Then you can scroll down and see preview of the email, including the automatic action button we insert.
For Collections, we will insert clickable images of the first three products in the collection and an action button that goes right to the collection on vyb.
Step 3. Set Audience and Timing
The default audience is ‘All’, meaning everyone in your list. If you want to run multiple customized campaigns, just repeat this process. For example, you may want to send a special message to subscribers if they have an exclusive for this release.
Finally, set the scheduled date for your campaign email to begin and press SEND! You are done
To monitor your campaign, open “Campaigns” under the Marketing Hub.
There you can see how many emails were sent how many delivered, etc.
Tips for your Email Campaign
Your fans care about you. They want you to win. Give them a reason to root for you. Don’t just say you’ve got new merch and you think it’s cool. Give them some behind-the-scenes information. Tell them about the artwork, tell them why this merch, give them a reason to root for you.
The merch campaigns give you a really easy way to tell all your email list about your newest merch drops. To learn more about building up your list, read these articles: