Create Campaigns to Engage your Fans
You’ve been in the studio for months perfecting your latest, and now you are ready to launch. Time to let your fans know. You know you need to do an email blast, but damn, now you’ve got to get your head wrapped into another tool, make sure all the links work – it’s all too much.
Don’t worry, we’ve got you.
In vyb you can create campaigns whenever you launch music, merch, or events.
Why email and not social media?
In email, you own your audience; in social media, you just rent your audience. The algorithms change and your audience is gone. Your fan list on email is always yours.
People who have signed up for your list are engaged. They want to hear what is happening.
| Metric | Email Marketing | Social Media (Organic) |
| Reach Rate | ~98% (Delivery rate) | ~2% – 5% (Algorithm-dependent) |
| Open/Engagement | 15% – 25% (Open rate) | 0.5% – 3% (Engagement rate) |
| Click-Through (CTR) | ~2.5% – 3.5% | ~0.05% – 1.3% |
| Conversion (Sales) | ~3% – 8% | ~0.5% – 1.5% |
| Average ROI | $36 return per $1 spent | $2.80 return per $1 spent |
Engagement: Intent vs. “Doom-Scrolling”
The quality of engagement is where email truly wins.
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Social Media is “Passive”: Most users are in “lizard-brain mode,” scrolling quickly. A “like” takes 0.5 seconds and requires almost zero commitment. Research shows the average user spends only 1.7 seconds on a social media post.
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Email is “Intentional”: When someone opens an email, they have made a conscious choice to enter your world. Users spend an average of 11 seconds reading a brand email—over 6x the attention span of social media.
Artist Perspective: 500 email subscribers are statistically more valuable than 5,000 Instagram followers because the subscribers have “raised their hand” and asked to see your work in a private, clutter-free space.
The “Algorithm Tax” on Sales
Artists often wonder why they have 10,000 followers but only 2 sales when they post a new painting. This is the Algorithm Tax.
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The Reach Gap: If you have 1,000 followers on Facebook or Instagram, only about 20 to 50 of them will see your post organically.
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The Inbox Guarantee: If you have 1,000 email subscribers, 980 of them will receive the message in their inbox. Even if only 25% open it, that’s 250 people looking at your art—5x to 10x more than social media.
Converting Fans into Collectors
Email is the “Gold Standard” for high-ticket sales
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Trust Building: You can tell the story behind a piece, share your process, and show “work in progress” photos in a way that feels like a personal letter.
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Direct Calls to Action: On social media, you are often fighting “link in bio” friction. In an email, the “Buy Now” button is right in front of the viewer.
Social media is for being found; email is for getting paid. A healthy art business uses social media to drive people toward an email sign-up, where the real relationship (and the sale) happens.
Here are some helpful links to help you get going on campaigns
Merch Release Campaigns
Event Campaings